Why You Shouldn’t Use A Logo On Twitter
If you’re Twittering, and you’re a person, use a picture of yourself as your icon.
Talking to @ginayates yesterday, I realized something about my Twitter habits. The more people I follow, the more I tend to skip over updates by logos. Over time, those logos get unfollowed. It’s nothing personal. But, that’s exactly the problem. A logo is NOT A PERSON.
Maybe it’s psychological. If I see a logo, I think you’re a business, and you’re trying to sell me something, like concert tickets or shoes. Right now, I cannot afford to buy concert tickets. Or shoes.
If see a picture, I see a person. I want to see people.
- Twitter icon with a logo: Dumbells. We get it, @pumpingiron. You’re a muscle head. Very impressive. Next month, you should change it out to an icon of a rippling bicep, or a syringe. I still won’t follow you.
- Twitter icon with default logo: This is what your icon looks like when you first sign up. @trace13 has only posted 1 update. When she gets to five, she’d better have a picture. I have no desire to see what a mentally challenged brown robot is “doing.”
- Twitter icon with a picture: Not sure why @SteveRouss is making that face. Perhaps Hollywood has gone to his head. Or, he just ate a pineapple. Nevertheless, I’m more inclined to read what he said, because he at least looks like a human.
Hope I didn’t offend any logo friends. Chances are, I’ll skim right past your anger in my Twitter stream anyway.
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